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Lots of theft of full shopping carts

The challenge

Supermarket Minnesota(United States)

Every country has its own supermarket culture. Whereas supermarkets in Europe are often completely framed with gates and fences, stores in the United States have entrances and exits as much as 50 feet wide. “That gives a very open character,” says the owner of a large supermarket in Minnesota, “but it also brings its own challenges. For example, people with malicious intentions can more easily disappear outside with a cart full of groceries. When we installed our new camera system, we were shocked at the amount of products being stolen. The thieves are persons from all classes of society and also people we have counted among our regular customers for many years. When we saw what products were disappearing on a weekly and monthly basis, we knew something had to be done.”

Approach

Customers shopped unimpeded

“By chance, I came in contact with Rocateq through a trade show,” continues the owner. “The Rocateq Check Out Security System proved to be the perfect solution against shoplifting. Because each cart must have passed the checkout before it can go outside, thieves no longer have the opportunity to walk out with a full cart. The moment the cart goes outside and has not passed the manned or unmanned checkouts, the Rocateq wheel brakes and an alarm sounds. That way you have a guarantee that no one will get away with the loot.”

Installing

The Rocateq Check Out Security System is completely wireless. All transmitters necessary for this system work wirelessly. This means that this security system can be quickly and easily installed in any supermarket.

Mounting

The Rocateq wheels fit perfectly under any shopping cart and were installed within a few hours. Customers are not inconvenienced by the change because the mechanics perform the assembly during quiet hours and in sessions.

Informing

After installation, the Rocateq team informed the supermarket staff about how the new system works. Through signs in the shopping carts and red marker lines, customers also get to know how everything works.

Result

Almost no more theft attempts and threat is gone

A lot has changed in the supermarket since the Rocateq solution was installed. “And only positive,” says the owner. “The system works perfectly. Especially in the first period, we heard the alarm quite often. At such a moment, you see shock and embarrassment in the thief, who immediately runs outside and leaves the shopping cart. What we did not expect beforehand is that the system also has a discouraging effect. After the alarm had gone off a few times, a feeling appeared to go through the community that stealing from us is not possible and therefore an attempt is of no use. Now it is rare that we have to deal with an attempted theft and that is very nice for the overall atmosphere in the store. Customers with bad intentions stay away and our employees no longer face the unpleasant threat of a confrontation with a shoplifter. And, not insignificantly, we lose virtually no more products to theft.”

Supermarket Santiago, Chile

We lost 30 shopping carts every month

Now that we have Cart Security in our supermarket, we hardly lose any carts. In 6 months we only lost 7 shopping carts!

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